In the spirit of advocating for design education, the students of ADS felt they needed to further their mission and make their voices heard nationwide by organizing a conference specifically focused on design sketching. The planning committee, composed of seven UIC Industrial Design students chose to call this conference Square 1—a phrase that means to begin again after a dead-end or failure.

This conference is meant to embrace failure, encourage process, and push creativity. Unlike other design conferences, which do not highlight the importance of design sketching, Square 1 will embrace the universal language of Industrial Design and encourage students to obtain its fluency through: rapid visualization; visual communication; marker rendering; understanding hierarchy; product relationship; sketching techniques; speed and efficient techniques; sketch notes; and storytelling.

We want to thank everyone who attended all of the SQ1CON festivities - both at Motorola, at TEAMS Design and at the University of Illinois at Chicago. We had over 500 attendees attend both conference days - both students and professionals. THANK YOU to those who came and supported us - especially those who traveled from other parts of the country!



I like how Advanced Design Sketching is using digital media to bring people in virtually...all because a bunch of kids in Chicago decided they wanted to approach how design sketching is taught and shared differently.
— Ricky Biddle, Industrial Designer, Newell Brands

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